Branding Articles
1: Developing a plan to sell books online
A publisher of fine art and illustrated books hired our firm to develop a marketing plan for the internet that would allow them to sell their merchandise online, as well as in book stores. I was in ch
2: Creating an Integrated Marketing System
I was able to secure a contract for our firm to help a fiction and non-fiction book publisher develop an integrated marketing system. They felt that they did not present a consistent face to their cus
3: Creating an Original Start-up
When I was working as a senior marketing manager I was able to secure a contract to assist a start-up African American Book Publishing company with developing a marketing and branding plan for their f
4: Marketing and Branding a High Tech Company
I was able to get our firm a contract with a mid-sized media firm to help them develop a marketing plan and a branding image for a new subsidiary of theirs an online e-book publishing company with its
5: Developing an Integrated Marketing System for a Illustration Book Publisher
When I was working as an independent marketing consultant I was able to secure a contract with an illustrated book publisher to help them make changes and add new marketing strategies to their acquisi
6: Revitalizing a Brand Identity for a Entertainment Gift Book Publisher
While working as an independent marketing consultant I was able to obtain a contract with an entertainment gift book publishing company to help them revitalize their brand image. The company which was
7: Business Etiquette: The Personal Brand Revolution!
People are brushing up on their business etiquette, manners and dining skills.
8: Key aspects to consider while designing a business logo
This article shows the importance of a business logo and why you should always pay attention to the logo design.
9: What image does a good brand name have on customers?
This article explains the effect of branding on the image of a business in the mind of a customer.
10: How does branding help in retaining and getting repeat customers
This article explains how branding can help a business in retaining customers and getting repeat business.
11: Importance of Branding: What's in a Name?
This article throws light on the significance of branding a business and how carefully thought brand names can potentially result in a more successful and a profitable business.
12: Coca-Cola: The Power of a Brand
There are few images as recognizable throughout the world as the Coca-Cola brand. Travel to the furthest reaches of the globe and you will probably encounter it on a clock or a sign, if not on the dr
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